KUALA LUMPUR: Borneo Oil Bhd (BornOil), a leading conglomerate in East Malaysia, continues to support local businesses and generate employment opportunities, even in the most remote areas of Borneo.
The company has affirmed its commitment to community well-being in assisting the Bario rice communities in Sarawak.
Sarawak's Bario rice is revered in the culinary world for its quality and cultural significance.
"BornOil recognises the cultural value embedded within Bario rice, representing not just a staple food but also an embodiment of the rich heritage and deep connection between indigenous communities and their ancestral lands," BornOil executive director Datuk Joseph Ambrose Lee said in a statement.
Grown in the highlands of Sarawak by indigenous communities, Bario rice stands out with its distinct taste, aroma, and texture.
It is cultivated using traditional methods passed down through generations, ensuring the utmost care and attention to detail in its growth.
The pristine air, high-altitude environment and fertile soil of the Bario region further contribute to the rice's remarkable quality and flavour, making it a coveted treasure in Sarawak and the broader culinary landscape.
Apart from that, BornOil's other upcoming initiative is the success of the Sabasco brand of hot sauce, launched two years ago.
Sabasco, renowned for its unique Momporok chilli flavour, not only celebrates the distinct chilli from Kunak, Sabah but also exemplifies BornOil's dedication to supporting local communities.
By collaborating with Sugarbun Borneo Asian Food group, BornOil propelled Sabasco to nationwide acclaim, revitalising the chilli farming industry and championing Kunak's micro-farmers and their traditional cultivation practices.
"BornOil's commitment to community empowerment extends beyond financial assistance, playing a vital role in uplifting entrepreneurs and rejuvenating struggling economies in even the most isolated corners of Borneo," said Ambrose.
Building on the achievements of Sabasco, BornOil is now turning its attention to the Bario rice communities in Sarawak.
"These indigenous communities have diligently preserved the traditional cultivation of Bario rice for generations, and BornOil aims to provide comprehensive support beyond securing successful harvests," he said.
Ambrose's vision for a brighter future is the driving force behind BornOil's initiatives in East Malaysia.
"At BornOil, we firmly believe that our success is inseparable from the well-being of the communities in the East Malaysian states we operate in. This unwavering commitment drives us to give back and create a brighter future for everyone in Borneo," he said.
"This commitment fuels BornOil's focus on sustainable development, social progress, and environmental stewardship."
Recognising the profound connection between East Malaysian communities and the natural landscapes of Sabah and Sarawak, BornOil prioritises the preservation of the land and resources that have sustained these communities for centuries.
By actively engaging with communities and prioritising their well-being, BornOil ensures that economic growth goes hand-in-hand with environmental preservation. In addition, the company values long-term partnerships, empowering local voices and fostering a sense of pride and ownership among the people.
BornOil's steadfast commitment to fostering a prosperous and sustainable Borneo resonates as a beacon of hope for the region's socio-economic progress.
By prioritising sustainable growth, community empowerment, and environmental stewardship, BornOil drives positive change and sets an inspiring example for others to follow.
"BornOil strives to create a future where the well-being of communities and the preservation of natural landscapes are at the heart of East Malaysia's progress," Ambrose said.
© New Straits Times Press (M) Bhd
from New Straits Times https://ift.tt/UBn0IFZ
0 Comments